Browse Books: Business & Economics / Consumer Behavior

Utilizing Consumer Psychology in Business Strategy By Tevfik Dalgic, Sevtap Unal Cover Image
$290.25
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Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities By Joana Coutinho de Sousa Cover Image
$222.75
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Optimizing Millennial Consumer Engagement With Mood Analysis By Sabyasachi Dasgupta (Editor), Priya Grover (Editor) Cover Image
By Sabyasachi Dasgupta (Editor), Priya Grover (Editor)
$290.25
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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society By David J. Burns (Editor) Cover Image
By David J. Burns (Editor)
$290.25
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments By Giuseppe Granata (Editor), Andrea Moretta Tartaglione (Editor), Theodosios Tsiakis (Editor) Cover Image
$330.75
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Exploring the Dynamics of Consumerism in Developing Nations By Ayantunji Gbadamosi (Editor) Cover Image
By Ayantunji Gbadamosi (Editor)
$303.75
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Handbook of Research on Contemporary Consumerism By Hans Ruediger Kaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor) Cover Image
$425.25
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Sharing Economy and the Impact of Collaborative Consumption By Iviane Ramos de Luna (Editor), Àngels Fitó-Bertran (Editor), Josep Lladós-Masllorens (Editor) Cover Image
$364.50
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Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities By Ebtihaj Ahmed Al-A'Ali (Editor), Meryem Masmoudi (Editor) Cover Image
By Ebtihaj Ahmed Al-A'Ali (Editor), Meryem Masmoudi (Editor)
$236.25
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Localizing Global Marketing Strategies: Emerging Research and Opportunities By Janell Nakia Harvey Cover Image
$216.00
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Handbook of Research on the Impact of Fandom in Society and Consumerism By Cheng Lu Wang (Editor) Cover Image
By Cheng Lu Wang (Editor)
$425.25
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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences By Fabio Musso (Editor), Elena Druica (Editor) Cover Image
By Fabio Musso (Editor), Elena Druica (Editor)
$425.25
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